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Why Runners Buy Marathon Merch Even When They Hate the Design
New Balance's 2026 New York City Marathon line began arriving in September, with a separate Finisher Collection launching October 8 and limited-edition Five-Borough merchandise during race weekend. New Balance running apparel product manager Emily Grady said marathon gear is an emotional purchase, and VP of Running Kevin Fitzpatrick called apparel a tangible reminder of the journey to the finish line. Past designs, including Chicago's 2025 participant shirt and Adidas's 2014 Boston Celebration Jacket, drew runner criticism.
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